Giano Capital
Rebranding a European VC Firm's Digital Presence to a High-Impact Website in 8 Weeks
The Background
Giano Capital is a European venture capital firm with offices spanning Milan, London, Geneva, and Monte Carlo. The firm operates at the frontier of private markets — specifically pioneering last-stage single asset secondaries in Europe. Their investment thesis is focused on the most critical window of a company's journey: the final sprint to exit.
Their portfolio reflects this conviction, with stakes in some of Europe's highest-growth tech companies including Revolut, GetYourGuide, Preply, Zopa, Marshmallow, and Finn. Led by founding partners with decades of operational and investment experience Giano Capital brings serious pedigree to every investment.
The Challenge
When they came to Missing Piece Studio, they had recently undergone a comprehensive rebrand. Their brand identity had been refreshed with new visual language, updated guidelines, and a sharper positioning. What was lagging behind was their website. It did not anymore reflect who they were, what they stood for, or the calibre of their portfolio.
They needed a new digital home that could keep pace with their ambition.
Specific challenges included:
- No dedicated pages for Investment Strategy, Portfolio, Team, or Resources — all critical for discovery and founder outreach
- A recently completed rebrand with no equivalent web expression
- Venture capital as an industry is visually constrained, so the design had to carry the premium feel through layout, typography, and hierarchy alone
- A hard, immovable deadline driven by a major investor event
The Solution
Our process began with a structured discovery phase. We sent Giano Capital a detailed questionnaire designed to extract everything they needed to communicate — their investment philosophy, fund focus, team credentials, portfolio companies, and the audiences they were speaking to. We also received their full suite of new branding and marketing assets to ensure we understood their visual language before a single frame was designed.
Phase 1: The Interim Homepage
Competitor and market research followed. We analysed a curated set of European VC and private equity firm websites (including references the client provided) to understand the visual conventions and content expectations in this category. This research directly informed both our structural and aesthetic decisions.
Phase 1: The Interim Homepage
Given the hard deadline, we made a decisive early call: launch an interim homepage first. This ensured Giano Capital had a credible, on-brand presence live as quickly as possible, capturing any form submissions or inbound traffic while the full site was in production.
Site Architecture & Strategy
We moved beyond the one-pager model and architected a multi-page website covering everything the firm needed to communicate. The sitemap includes: Homepage, Investment Strategy, Portfolio, Team, Resources (with sub-sections for White Papers & Research, Events & Webinars, and News & Industry Updates), and Contact.
Each page was structured to serve a specific audience intent — the Investment Strategy page articulates the firm's last-stage secondaries thesis clearly and confidently; the Portfolio page showcases their champion companies; the Team page gives Founding Partners the full-length bios their credibility demands.
Design Approach: The VC Aesthetic
The design challenge was specific to the industry: venture capital does not lend itself to visual excess. There are no product photos, lifestyle imagery, or dense illustration styles. The layout had to carry the premium feel on its own through typographic hierarchy, structured white space, deliberate colour usage, and the subtle motion of purposeful animations.
We implemented the new Giano Capital branding with precision, adapting it for the constraints and opportunities of the web — a different medium to print or social, with its own rules around legibility, scroll behaviour, and responsive layout.
Technical Build
The site was built entirely on Webflow, with a scalable design system and CMS architecture established from the start. This means Giano Capital can independently update their portfolio listings, add team members, publish white papers, and post news and events, without touching a line of code.
To support the team's independence post-launch, we recorded and delivered a comprehensive set of video tutorials walking through every update workflow in the CMS. The handover was treated as a deliverable in its own right.
The Results
The transformation from the previous site to the live Giano Capital website is comprehensive. There is now a fully realised digital brand, structured, strategic, and built for the audiences that matter most to an early-stage European VC firm.
- A complete multi-page website covering Investment Strategy, Portfolio, Team, Resources, and Contact
- The new brand identity is faithfully expressed in the digital environment for the first time
- Strong page performance: the site loads fast and passes core web performance benchmarks
- Full CMS architecture enables the Giano Capital team to independently manage portfolio companies, team profiles, events, white papers, and news
- Website delivered on time ahead of the investor event — the firm presented a credible digital presence at a critical moment
- Scalable foundation built to grow with the firm: new portfolio companies, team members, and resources can be added without developer involvement
Most importantly: Giano Capital's website now reflects who they actually are — a serious, European, operationally credible VC firm with a differentiated thesis and a portfolio of champions.
Let's turn your website into a reliable growth channel?
We’ll help you clarify your positioning, design with intent, and build a site that actually supports your business goals.
We design websites that do three things exceptionally well
Research and Strategy
We start with in-depth research and developing the website strategy
Impactful Custom Design
Every pixel tailored to your brand and optimized for maximum impact
Scalable Webflow Build
From technical SEO to CMS architecture to mobile optimization
Quick answers to common questions we hear from founders and marketing teams.
We design every site from scratch, tailored to your brand, positioning, and business goals. No templates.
That's what the strategy and wireframe phases are for (to align on direction before we invest in visual design). If something's off, we course-correct early. Even after this we provide unlimited revisions so you get exactly what you want.
We don't copy other websites, but we definitely take inspiration from sites you love. During discovery, we'll discuss visual references, design preferences, and what resonates with you and then create something uniquely yours.
We build SEO best practices into every site (proper redirects, optimized page structure, fast load times, and clean technical implementation). We take care to preserve your existing SEO value and improve it where possible.
Absolutely. We work with clients globally and have systems in place for seamless collaboration and regular sync-ups that work across time zones.
You'll have a live project dashboard, regular updates, and scheduled collaborative touchpoints at every phase. You'll always know what's happening and what's next.
Webflow gives you the best of both worlds: design flexibility and performance of custom code, with the ease of a visual CMS you can actually use. It's faster to build, easier to maintain, and performs better than WordPress. Plus, you won't need a developer for every small update.
Access to key stakeholders for discovery, existing brand assets (if available), and clarity on your business goals. We'll guide you through everything else in our structured process.
We handle custom integrations with your CRM, analytics, marketing automation, forms, chat tools, and more. If you have specific functionality needs, we'll address them during discovery and build them into the scope.
Absolutely. That's the beauty of Webflow. We build your site with a CMS structure that makes it easy for you to add blog posts, update content, and make changes without touching code. We also provide training during handoff.
Yes. We integrate analytics tools (Google Analytics, etc.) and can help set up conversion tracking, goals, and event tracking so you can measure what matters from day one.
This rarely happens, and in case it does we provide post-launch support to handle any technical issues.
Our projects typically range from $1,000 to $8,000 depending on scope and complexity. We provide custom quotes after understanding your specific needs and goals.
Yes. We structure payments around project milestones, not all upfront. This reduces risk and ensures you're paying as we deliver value throughout the process.
We define success metrics during discovery — whether that's improved conversion rates, increased qualified leads, clearer positioning, or faster load times. We build with those goals in mind and provide recommendations for tracking performance post-launch.
Our sweet spot is SaaS platforms, marketing agencies, consulting firms, IT services, and B2B service companies. If you're in a related space and serve B2B buyers, we're likely a great fit.
Three things:
(1) Domain expertise in SaaS and B2B,
(2) Design psychology obsession that drives every decision, and
(3) Transparent, collaborative process with complete accountability.
We're strategic partners, not vendors.
Our process is built on collaboration and alignment at every phase. If something's off, we address it immediately, not after launch. That said, if there's ever a fundamental misalignment, we'll work to make it right or part ways professionally.
Yes. During our discovery call, we can walk you through case studies, show you deliverable examples from each phase, and give you a clear picture of what working together looks like.
You'll work directly with Jahid (founder) and our core team. No layers of account managers. No being passed around. Just direct access to the people doing the strategic thinking and execution.